Main Article Content
Abstract
Saat ini, ada banyak sekali alat/tool Artificial Intelligence (AI) yang bisa dimanfaatkan dalam dunia bisnis. Salah satunya AI Marketing Plan Generator yang bisa digunakan dalam menyusun strategi digital marketing. Penelitian ini menganalisis kinerja AI Marketing Plan Generator (EasyPeasy.AI) dalam merancang strategi pemasaran digital untuk bisnis pelatihan security. Penelitian ini menggunakan metode kualitatif dengan observasi dan percobaan. Fokus utama penelitian adalah mengevaluasi kualitas, kejelasan, dan kecocokan rekomendasi yang dihasilkan dengan praktik terbaik pemasaran digital. Hasil analisis menunjukkan bahwa AI dapat menghasilkan strategi pemasaran yang relevan dan efektif, seperti pemanfaatan media sosial, iklan berbayar, dan konten yang menarik, yang sangat sesuai dengan target audiens bisnis pelatihan security. Selain itu, rencana pemasaran yang dihasilkan mudah dipahami berkat struktur yang jelas dan bahasa yang sederhana. Meskipun demikian, beberapa kekurangan ditemukan, seperti kurangnya personalisasi dan rincian mendalam dalam rekomendasi, serta kebutuhan untuk penyesuaian manual. Tantangan lainnya adalah biaya tambahan dan kompleksitas dalam implementasi strategi. Penelitian ini menyarankan agar bisnis mengintegrasikan alat ini dengan data yang lebih spesifik dan melibatkan tim pemasaran dalam penyesuaian strategi.
Kata kunci: Kecerdasan Buatan, Rencana Pemasaran, Pemasaran Digital, AI Marketing Plan Generator
Article Details
References
- Arora, N., & Sharma, A. (2021). Role of Artificial Intelligence in Digital Marketing: A Review. Journal of Business Research, 123, 364-371. https://doi.org/10.1016/j.jbusres.2020.09.039
- Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson Education.
- Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications.
- Easy Peasy AI. (n.d.). Marketing plan generator. Retrieved October 02, 2024, from https://easy-peasy.ai/templates/marketing-plan-generator
- Grewal, D., Roggeveen, A. L., & Nordfält, J. (2020). The future of retailing. Journal of Retailing, 96(1), 6-22. https://doi.org/10.1016/j.jretai.2019.12.008
- Jarek, K., & Mazurek, G. (2019). Marketing and artificial intelligence. Central European Business Review, 8(2), 46 https://doi.org/10.18267/j.cebr.213
- Kumar, V., & Gupta, A. (2020). Artificial Intelligence in Marketing: A Review. International Journal of Research in Marketing, 37(2), 169-189. https://doi.org/10.1016/j.ijresmar.2019.10.003
- Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2018). Challenges and solutions for marketing in a digital era. European Management Journal, 36(1), 1-12. https://doi.org/10.1016/j.emj.2017.07.001
- Miles, M. B., & Huberman, A. M. (2014). Qualitative Data Analysis: A Methods Sourcebook. Sage Publications.
- Moleong, L. J. (2017). Metodologi Penelitian Kualitatif. PT Remaja Rosdakarya.
- Nguyen, B., Simkin, L., & Sweeney, J. C. (2020). The Role of Artificial Intelligence in Marketing: A Review. Journal of Business Research, 120, 248-259. https://doi.org/10.1016/j.jbusres.2020.07.025
- Paschen, J., Wilson, M., & Ferreira, J. J. (2020). Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel. Business Horizons, 63(3), 403-414. https://doi.org/10.1016/j.bushor.2020.01.003
- Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta
References
Arora, N., & Sharma, A. (2021). Role of Artificial Intelligence in Digital Marketing: A Review. Journal of Business Research, 123, 364-371. https://doi.org/10.1016/j.jbusres.2020.09.039
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson Education.
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications.
Easy Peasy AI. (n.d.). Marketing plan generator. Retrieved October 02, 2024, from https://easy-peasy.ai/templates/marketing-plan-generator
Grewal, D., Roggeveen, A. L., & Nordfält, J. (2020). The future of retailing. Journal of Retailing, 96(1), 6-22. https://doi.org/10.1016/j.jretai.2019.12.008
Jarek, K., & Mazurek, G. (2019). Marketing and artificial intelligence. Central European Business Review, 8(2), 46 https://doi.org/10.18267/j.cebr.213
Kumar, V., & Gupta, A. (2020). Artificial Intelligence in Marketing: A Review. International Journal of Research in Marketing, 37(2), 169-189. https://doi.org/10.1016/j.ijresmar.2019.10.003
Leeflang, P. S., Verhoef, P. C., Dahlström, P., & Freundt, T. (2018). Challenges and solutions for marketing in a digital era. European Management Journal, 36(1), 1-12. https://doi.org/10.1016/j.emj.2017.07.001
Miles, M. B., & Huberman, A. M. (2014). Qualitative Data Analysis: A Methods Sourcebook. Sage Publications.
Moleong, L. J. (2017). Metodologi Penelitian Kualitatif. PT Remaja Rosdakarya.
Nguyen, B., Simkin, L., & Sweeney, J. C. (2020). The Role of Artificial Intelligence in Marketing: A Review. Journal of Business Research, 120, 248-259. https://doi.org/10.1016/j.jbusres.2020.07.025
Paschen, J., Wilson, M., & Ferreira, J. J. (2020). Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel. Business Horizons, 63(3), 403-414. https://doi.org/10.1016/j.bushor.2020.01.003
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta