The influence of financial literacy and lifestyle on Generation Z’s use of Shopee Paylater
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Abstract
The rapid development of financial technology (fintech) has transformed the way people conduct financial transactions, shifting from conventional offline methods to more efficient online systems. This transformation provides various benefits, such as cost reduction, time efficiency, and improved accessibility. One of the most widely used fintech services in Indonesia is Shopee Paylater, a “buy now, pay later” platform utilized by approximately 78% of online consumers. This feature enables users, particularly Generation Z, to make purchases despite limited financial resources, which in turn encourages higher consumption and lifestyle patterns. This study aims to analyze the influence of financial literacy and lifestyle on Generation Z’s use of Shopee Paylater. The research employs a descriptive quantitative approach using primary data obtained from questionnaires distributed via Google Forms. Sampling was determined through purposive sampling using the Wibisono formula, and data were analyzed with SPSS version 27. The results show that financial literacy has no significant effect on the use of Shopee Paylater, while lifestyle has a significant positive effect. Simultaneously, both financial literacy and lifestyle have a significant influence on the interest in using Shopee Paylater. These findings suggest that lifestyle plays a more dominant role than financial literacy in influencing Generation Z’s tendency to utilize paylater services.
Keywords: Shopee Paylater, financial literacy, lifestyle, Generation Z
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