BDJ Smart focuses on publishing high-quality research in the areas of Strategic Management and Marketing, with a particular emphasis on the following key disciplines:

• Strategic Information Management (SIM): Research on the role of information and technology in shaping business strategies and decision-making processes.

• Human Resource Management (HRM): Studies on the management and development of human capital to enhance organizational effectiveness and performance.

• Business Administration (Biz Admin): Research on management practices, leadership, and organizational development to achieve strategic business goals.

• Entrepreneurship: Exploration of entrepreneurial strategies, innovation, and business development across various organizational contexts.

• TMI Innovation (Transformation, Management, and Innovation): Insights into how innovation and transformation drive organizational growth and competitive advantage.

The journal invites theoretical, empirical, and applied research that advances knowledge and addresses current challenges in these dynamic fields, offering valuable insights for both academia and industry practitioners.