BDJ Smart: Breakthrough Development Journal in Strategic Management & Marketing is a peer-reviewed academic journal that aims to provide a platform for high-quality research in the fields of strategic management, marketing, and related disciplines. The journal is dedicated to advancing knowledge and fostering innovative practices within the business and organizational sectors, with a particular focus on the strategic use of information, human resource management, business administration, entrepreneurship, and innovation.

Our mission is to publish cutting-edge research that addresses the most pressing challenges faced by businesses and organizations today. We seek to bridge the gap between theory and practice, offering insights that not only contribute to academic knowledge but also provide actionable solutions for professionals and decision-makers in the industry.

BDJ Smart encourages submissions from scholars, researchers, and practitioners from around the world, with an emphasis on interdisciplinary studies and research that explores emerging trends in management and marketing. The journal welcomes theoretical, empirical, and applied papers that have the potential to influence both academic thought and real-world practices.

We are committed to promoting scholarly excellence, thought leadership, and the exchange of ideas that drive the development of sustainable business practices, organizational innovation, and competitive advantage in today’s fast-paced global market.