Managing Innovation in Organizations: Challenges and Solutions for Sustainability

Abstract

Innovation is a critical factor in increasing organizational competitiveness in the era of globalization and information technology. However, the innovation management process is often complex and can face various challenges, including changing organizational culture, appropriate human resource management, and integrating innovation into sustainable business strategies. This study aims to investigate the challenges faced by organizations in managing innovation and the solutions that can be implemented to ensure the sustainability of the innovation. The research method used is qualitative with a case study approach, involving several organizations from various industrial sectors. Data were collected through in-depth interviews with organizational leaders, innovation managers, and related staff, as well as through document analysis related to the organization's innovation and sustainability strategies. The results of this study indicate that innovation management integrated with an organization's business strategy can make a significant contribution to long-term sustainability. Organizations that successfully address key challenges, such as risk uncertainty, limited resource allocation, and resistance to change, can leverage continuous innovation to create competitive advantage and strengthen their market position. In addition, the application of holistic performance indicators and collaboration with external parties have proven effective in supporting the continuous innovation process. The results of this study also indicate that with the right approach, organizations can balance the need to remain profitable with investment in environmentally friendly solutions, creating new growth opportunities that are not only economically profitable but also beneficial to society and the environment.