Human Resource Management Strategies to Improve Organizational Performance in the Digital Era

Abstract

This study aims to analyze effective human resource management (HRM) strategies in improving organizational performance in the digital era. The digital era has brought significant changes in work dynamics, requiring organizations to adapt to the latest technology, a more flexible work culture, and the need for HR competency development. This research approach is qualitative with descriptive methods, using primary and secondary data obtained through in-depth interviews, literature studies, and document analysis. The results of this study indicate that the implementation of human resource management (HR) strategies that focus on digital skills development, technology-based performance management, and an organizational culture that is adaptive to technological change can significantly improve organizational performance in the digital era. The use of digital platforms for employee training and development has proven effective in improving technical and leadership skills, while the integration of artificial intelligence (AI) and big data analysis helps companies manage employee performance more efficiently and provide more precise insights for decision making. In addition, the implementation of a culture of innovation and personalization of learning programs based on data analytics also contributes to increasing employee motivation and engagement, which in turn has a positive impact on the company's productivity and competitiveness in the global market.