The Influence Of Motivational And Emotional Aspects On The Decision To Use Iphone Smartphones In Banjarmasin and Banjarbaru Regions

Abstract

This research aims to determine and analyze the influence of motivational and emotional aspects on the decision to use an iPhone smartphone in the Banjarmasin and Banjarbaru regions. The data analysis method used is quantitative, specifically correlational research. This type of research describes a general approach focusing on estimating covariance among naturally occurring variables. The purpose of correlational research is to identify predictive relationships using correlation techniques or statistical methods. The results of the study indicate that both motivational and emotional aspects have a significant simultaneous effect on the decision to use an iPhone smartphone in the Banjarmasin and Banjarbaru regions. Based on the research findings, it is known that both motivational and emotional aspects have a significant partial effect on the decision to use an iPhone smartphone in the Banjarmasin and Banjarbaru regions. Additionally, the research shows that the emotional aspect has a significant and dominant effect on the decision to use an iPhone smartphone in the Banjarmasin and Banjarbaru regions.