Digital Transformation And The Future Of Qantas Airways: Facing The Challenges
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Abstract
This study explores Qantas Airways’ digital transformation in addressing the challenges of a dynamic global airline industry. Using a SWOT analysis, the study identifies Qantas’ key strengths, including its advanced technology infrastructure and premium brand reputation, as well as its weaknesses such as high operating costs and limitations in the low-cost carrier segment. Opportunities such as low-cost service expansion, strategic partnerships, and digital transformation to enhance customer experience are examined in depth. Threats from intense competition, economic volatility, and environmental regulatory pressures are also discussed. The results show that digital transformation is key to Qantas’ success in improving operational efficiency, sustainability, and global competitiveness. This study provides insights for other airlines to leverage technology to support business sustainability and growth.
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