CSR strategy implementation to enhance corporate image at PT Bank Rakyat Indonesia (Persero) Tbk
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Abstract
The influence of PT Bank Rakyat Indonesia (Persero) Tbk’s CSR program on company reputation is the subject of this research. This research uses qualitative methods, and data was collected from articles, Bank BRI’s official website, and other relevant documents. The data were processed using the Miles and Huberman method, which involves data collection, data reduction, data presentation, and drawing conclusions. Based on the findings, it was concluded that the implementation of the CSR strategy by Bank BRI, particularly through the BRI Care (BRI Peduli) program, has actively contributed to building a positive corporate image. The BRI Peduli program includes activities such as community empowerment, education, and health initiatives. These activities demonstrate Bank BRI’s commitment to social responsibility and have strengthened stakeholder trust in the company. Furthermore, Bank BRI’s efforts have been recognized with several awards, including the CECT Sustainability Awards, Best Bank for CSR in Indonesia, Top CSR 2018, and Top Leader on CSR Commitment. These accolades serve as evidence of Bank BRI's active role and genuine concern for the community and environmental sustainability. Therefore, the implementation of CSR activities by Bank BRI significantly influences its positive corporate image and enhances its reputation as a responsible and community-oriented banking institution
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