The role of entrepreneurship in driving creativity and innovation for the welfare of Indonesian society

Abstract

Entrepreneurship has an important role in encouraging creativity and innovation, which contributes to the welfare of Indonesian society. This research aims to analyze how entrepreneurship can increase individual creativity and encourage innovation in business practices. The method used is qualitative descriptive research with a Systematic Literature Review (SLR) approach, which examines various aspects of opportunities and challenges for entrepreneurs in the digital era. The research results show that entrepreneurship not only creates new jobs, but also increases people's income through innovation and productivity. Creativity in entrepreneurship is not only limited to the development of new products, but also includes innovation in business processes and interactions with customers. Innovation implemented by entrepreneurs creates added value for companies and contributes to job creation and improving the community's quality of life. Therefore, support from the government and educational institutions is very important to create an environment conducive to the development of creativity and innovation. Strategic efforts such as training programs, tax incentives, and the establishment of innovation centers are needed to assist entrepreneurs in facing digital era challenges. Overall, entrepreneurship functions as a driving force for the economy that helps reduce unemployment rates, increase competitiveness, and improve the welfare of society. Thus, efforts to increase creativity and innovation in entrepreneurship must be a priority for all stakeholders in Indonesia