Business feasibility study analysis of fish processing industry in Gresik: Opportunities and challenges
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Abstract
This study aims to analyze the feasibility study of the fish processing industry business in Gresik: Opportunities and Challenges. This study uses a qualitative descriptive approach. The qualitative descriptive approach aims to understand the phenomenon contextually based on the perceptions of business actors, stakeholders, and other related parties. Meanwhile, the sources of research data used are secondary data, namely from books, theses, theses and scientific articles, as well as from the internet such as the Gresik Fisheries Service as a supporting reference in this study. The results of this study are that the Gresik Region has great potential for the development of a competitive fish processing industry. The availability of abundant fishery resources, especially milkfish, is determined by its strategic geographical position and government support in the form of downstream policies and infrastructure development such as Fish Processing Units (UPI). It can be concluded that the fish processing industry business opens up wide opportunities for business actors to increase the added value of fishery product
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Thesis (online):
Amanda, Y. R. (2024). Optimizing fisheries production in Gresik Regency, Gresik Regency Government continues to improve local economy [Undergraduate thesis].
Aulia, E. N. (2021). Milkfish pond business development strategy in Mengare Village, Watuagung, Gresik [Undergraduate thesis].