BDJ Smart is an academic journal dedicated to making significant contributions to the development of theory and practice in the fields of Strategic Management and Marketing. This journal invites high-quality articles that focus on cutting-edge topics in the business and organizational world, with the aim of enriching academic insights and providing innovative solutions to the challenges of an ever-evolving industrial landscape.

With a broad scope, BDJ Smart covers key areas such as:

• Strategic Information Management (SIM): Presenting research on information management and technology in supporting business strategy, decision-making, and organizational competitiveness.

• Human Resource Management (HRM): Offering studies on human resource management, including development, training, performance management, and related issues focused on improving organizational effectiveness.

• Business Administration (Biz Admin): Covering research on practices and theories in business management, leadership, organizational development, and the role of business administration in achieving strategic goals.

• Entrepreneurship: Focusing on research regarding entrepreneurship, innovation, and business development strategies, whether in small, medium, or large enterprises.

• TMI Innovation (Transformation, Management, and Innovation): Examining topics related to innovation and transformation in management, as well as the role of creativity and technology in driving organizational and societal progress.

This journal aims to be a leading platform for academics, researchers, practitioners, and decision-makers to share knowledge and find solutions to complex and dynamic business challenges. We encourage contributions that focus on the application of theory to real-world practice, interdisciplinary research, and ideas that promote sustainable business development.